Executive Leadership

Craft O’Neal

Chairman and Chief Executive Officer

Craft O’Neal, Chairman and grandson of company founder Kirkman O’Neal, was born and raised in the steel business in Birmingham, Alabama. He earned a B.A. degree from Birmingham-Southern College where he majored in business and economics.

In 1984, he began his career at O’Neal Steel as a member of the Birmingham District’s Inside Sales Department. From there, Craft moved to the Atlanta District, and during the next five years worked as Inside Sales Representative, Outside Sales Representative, and Assistant District Manager. In 1990, he was appointed District Manager of the Houston District, followed by being named District Manager of the Birmingham District, the company’s oldest, largest, and most complex operation. In 1995, Craft was promoted to Vice President, Birmingham District, and Senior Vice President of the Southern Region in 2000. In 2003, he took on additional responsibilities with a promotion to Senior Vice President of Sales, Purchasing, and Product Development. In December 2004, Craft succeeded his father Emmet O’Neal as Chairman and CEO, and in 2008, when parent company O’Neal Industries was formed, he became its Chairman and CEO.

Craft, an active fundraiser for many civic organizations, also serves on the boards of the American Red Cross, Birmingham Business Alliance’s Executive Committee, Children’s of Alabama, O’Neal Comprehensive Cancer Center at UAB, UAB’s Athletics Foundation, and Leadership Birmingham. He is a member of the Monday Morning Quarterback Club, the Rotary Club of Birmingham and the United Way’s U.S. Council on Tocqueville. He is a graduate of Leadership Alabama.


Holman Head

President and Chief Operating Officer

Holman Head, President and Chief Operating Officer, is a native of Montgomery, Alabama, and a graduate of Washington & Lee University with a B.A. degree in economics.

Holman began his career at Vulcan Materials Corporation where he worked for two years in Outside Sales. He joined O’Neal Steel in 1980 as an Inside Sales Representative for the Birmingham District and later moved to Outside Sales for the Memphis District. In 1984, he returned to Birmingham to work in the company’s Corporate Marketing Department. In 1990, he was named Director of the Specialty Products Department, which was responsible for providing marketing, sales training, and direct-mill purchasing support to the O’Neal Steel district sales teams. In 1994, Holman became District Manager of the Birmingham District, and the next year was promoted to Vice President of Purchasing and Product Development. In 2003, he was named Senior Vice President for the Southern Region, and then Executive Vice President and Chief Operating Officer in 2006.  With the formation of O’Neal Industries in 2009, Holman became President and Chief Executive Officer of O’Neal Steel and Executive Vice President of O’Neal Industries. In 2014, he was named as President and Chief Operating Officer of O’Neal Industries.

Holman is actively involved in a number for industry and civic organizations including the Metals Service Center Institute, United Way of Central Alabama, Juvenile Diabetes Research Foundation, Salvation Army, and Rotary Club of Birmingham. He is a graduate of Leadership Alabama.


Mike Rowland

Executive Vice President and Chief Financial Officer

Mike Rowland was born in Utica, New York, and grew up in Ormond Beach, Florida. He has a Bachelor of Chemical Engineering degree from Auburn University; and an M.B.A. from The Wharton School at the University of Pennsylvania. Before joining O’Neal Industries, Mike managed a $180 million private equity fund for an alternative asset management firm in Birmingham and held various management positions in operations, consulting, and investment banking in his early career.

Mike joined O’Neal Industries in 2009 as Vice President and Treasurer, responsible for the company’s banking and credit relationships, as well as cash, risk management, and information technology. He became Executive Vice President and Chief Financial Officer in 2010.

Mike is actively involved in community and professional organizations including the Association for Corporate Growth and the Alabama Court Appointed Special Advocates. He currently serves the United Way of Central Alabama as vice-chair of the Finance Committee and Campaign Division Chair, chairs the Alumni Relations Committee and serves on the Executive Committee of the Auburn University Chemical Engineering Alumni Council, and serves as a Legislative Advocate for the Michael J. Fox Foundation. He is a graduate of both Leadership Birmingham and Leadership Charlotte.