Executive Management

Craft O’Neal, Chairman and CEO of O’Neal Industries and grandson of O’Neal Steel founder Kirkman O’Neal, was born and raised in the steel business in Birmingham, Alabama. Following graduation from Baylor School in Chattanooga, he earned a B.A. degree from Birmingham-Southern College, where he majored in business and economics. In 1984, he began his career at O’Neal Steel as a member of the Birmingham District’s Inside Sales Department. From there, Craft moved to the Atlanta District, and during the next five years worked as Inside Sales Representative, Outside Sales Representative, and Assistant District Manager. In 1990 he was appointed District Manager of the Houston District, followed by being named District Manager of O’Neal-Birmingham, the company’s oldest, largest, and most complex operation. In 1995, Craft was promoted to Vice President, Birmingham District, then Senior Vice President of the Southern Region in 2000. In 2003, he took on still more responsibilities with a promotion to Senior Vice President of Sales, Purchasing, and Product Development. In December 2004, Craft succeeded his father Emmet O’Neal as Chairman of O’Neal Steel, and now O’Neal Industries.


Holman Head, President and Chief Operating Officer, is a native of  Montgomery, Alabama, and a graduate of Washington & Lee University with a B.A. degree in economics. Holman began his career at Vulcan Materials Corporation, where he worked for two years in Outside Sales. He then joined O’Neal in 1980 as an Inside Sales Representative for the Birmingham District and later moved to Outside Sales at O’Neal-Memphis. In 1984, he returned to Birmingham to work in O’Neal’s Marketing Department. Then in 1990, he was named Director of the Specialty Products Department, which was responsible for providing marketing, sales training, and direct-mill purchasing support to the O’Neal district sales teams. In 1994, Holman became District Manager of the Birmingham District, and the next year was promoted to Vice President of Purchasing and Product Development. In 2003, he was named Senior Vice President for the Southern Region, and then Executive Vice President and Chief Operating Officer in 2006. With the formation of O’Neal Industries in 2009, Holman became President and Chief Executive Officer of O’Neal Steel and Executive Vice President of O’Neal Industries. In 2014, he became President and Chief Operating Officer of O’Neal Industries.


Mike Rowland, Chief Financial Officer of O’Neal Industries, is originally from Utica, New York, and grew up in Ormond Beach, Florida. He holds a bachelor’s degree in chemical engineering from Auburn University, and an MBA from the Wharton School of the University of Pennsylvania. Prior to joining O’Neal, Mike managed a $180-million private equity fund for an alternative asset management firm in Birmingham. Before that, he held various management positions in operations, consulting, and investment banking. Mike joined O’Neal Industries in 2009 as Vice President and Treasurer, responsible for the firm’s banking and credit relationships as well as cash and risk management, and was named CFO shortly thereafter.